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September 23, 2009

Is ExactSeek Paid Inclusion effective or be an alternative to PPC ?

Filed under: Ads network,Internet Business — Tags: — Alexia V @ 3:06 am

One of the most direct ways to get your new website visible in search engine and getting lots of traffic and with high sales conversion is to use PPC (Pay Per Click) advertisement. The most famous PPC ad is Google Adwords, Yahoo Sponsored Search and also some others such as Adbrite or smaller search engines. But PPC has a very high cost these days. You’ll have to bid for the keywords in order to stay at the top positions which many people will have much higher tendency to click your ads. Popular keywords could cost up to $15 or $20 per click. If you wanna have your ads to have 100 clicks at $15 per click per day, this can easily burn you USD $1,500 per day! And please note the percentage of clicks converted to sales is probably lower than 20% or even lower.

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